Why are vegetable ingredients important in pet food?

Vitamins and Minerals

Vegetable ingredients are a fantastic source of fibre, minerals and vitamins. Vitamins keep a pet’s skin and coat healthy, strengthen bones and teeth, and give them the overall energy to function. They also help to aid the body’s ability to resist disease.

Research shows that vitamin A, is a fat-soluble vitamin that mainly occurs in the liver. Dogs are able to produce vitamin A from carotenoids (pigments in plants, algae, and photosynthetic bacteria. These pigments produce the bright yellow, red, and orange colours in plants, vegetables, and fruits).

Vitamin B is very important for dogs to convert carbohydrates into energy. However, the way in which it needs to be added to the pet food varies.

Natural Ingredients

The current humanisation and clean labels trends, are seeing pet owners looking for more natural ingredients in their pet’s food, whilst also being sustainably sourced. Vegetables can very much be the answer to this.

Our Superfood recipes each contain a blend of five different Superfoods each with a range of specific benefits to help support a pets health. All of our ingredients are responsibly sourced from people and farms that we know and trust.