Spinach is one of the top trending superfoods. Regarded high for being rich in natural antioxidants, a source of fibre and essential nutrients. Today we find spinach in a variety of human grocery products, as well as food service. This fantastic vegetable is also crossing over into dog food, with many brands promoting spinach due[…]

The Humanisation trend is continuing to grow in the pet food industry, with a large amount of pet food owners being more aware than ever before of their pet’s health and wellness. A recent ingredient that is making its way into pet food formulas is Cruciferous vegetables. What are the Cruciferous Vegetables?These are members of[…]

MOS and FOS are two major classes of prebiotics commonly used in pet food for their functional benefits. They are non-digestible carbohydrates that can help to stimulate the growth and activity of beneficial gut bacteria, as well as support immune function and faecal quality.These ingredients are highly stable with minimal impact when exposed to changes[…]

Our Superfood Beef dog food recipe is rich in essential amino acids, vitamins and minerals to support every day health and well-being. Containing 35% Freshly Prepared Beef and 65% Beef in total, this is a high quality fresh beef cooked gently using our unique process.   Why Beef? Beef is a great tasting animal protein[…]

A long and healthy lifestyle is what pet owners try to accomplish for their pets.  A well-balanced and high quality nutritious diet with health benefits is a key factor in achieving this. Vitamins and Minerals Vegetable ingredients are a fantastic source of fibre, minerals and vitamins. Vitamins keep a pet’s skin and coat healthy, strengthen[…]

Sweet Potato is a key ingredient in all of our grain free dog treats. But what are the benefits of Sweet Potato and why is it added? It’s packed with a variety of vitamins and minerals It’s naturally gluten free It helps to aid digestion due to sweet potatoes being high in fibre which promotes[…]

The Research The digestibility of pet food is the quantity of nutrients available for absorption from the intestine into the bloodstream. Nutrient bioavailability is the proportion of the absorbed nutrients that are carried to tissues and available for use by the body. Because a highly digestible food provides a higher proportion of absorbed nutrients than[…]

It is a common theme to hear that antioxidants have many benefits, with many health-related pet foods, marketed as having antioxidant properties. What are antioxidants? Antioxidants are chemicals found in many fruits and plants that offer several health benefits to the body. They help to eliminate harmful chemicals in the blood but also reduce oxidation[…]

Protein is needed to form new skin cells, grow hair, build muscle tissue, and more. It also assists in creating hormones and enzymes that are needed for functions within the body, provides energy and ensures the immune system stays strong. Canine’s bodies can’t store protein like they can with fat and other nutrients, so this[…]